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This short, fascinating talk from Nick Lansley (Head of R&D, Tesco.com) reveals the real reasons why Tesco entered mobile, their experimental approach and how they increased sales and profit as a result.

http://thebln.com/2012/01/how-tesco-profits-from-mobile/

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This entry was posted on January 23, 2012 at 10:12 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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